Learn Google Ads From
Someone Who Runs Them
A complete, practical Google Ads course covering Search, Shopping and Display — built by someone who actively manages campaigns across real Australian businesses. No theory overload. No outdated screenshots. Just skills you'll use immediately.
Right for You If…
You're a business owner spending money on Google
You're running Google Ads — or thinking about it — but have no idea if your campaigns are structured correctly, what your Quality Score means or why you're paying so much per click.
You run an eCommerce store and want Shopping mastery
Google Shopping is one of the highest-ROI channels for product-based businesses — but it's commonly set up badly. This course covers the full Shopping setup correctly, from Merchant Centre to feed optimisation.
You're a marketer who wants to run better campaigns
You manage Google Ads for clients or your employer but have knowledge gaps — particularly around keyword strategy, match types, bidding and conversion tracking. This fills them properly.
What You'll Learn —
Module by Module
Eight structured modules covering every layer of Google Ads — from how the auction works through to Shopping feed optimisation, Display remarketing and scaling what's working.
📄 Request Full SyllabusHow Google Ads Works
Auction, intent and the fundamentals
Account Setup & Conversion Tracking
Build the right foundation
Keyword Research & Strategy
Find the terms that actually convert
Search Ad Creation
Write ads that earn the click
Google Shopping Campaigns
The full eCommerce setup
Display & Remarketing
Reach people beyond search
Bidding, Budget & Optimisation
Get more from every dollar
Reporting & Scaling
Communicate results and grow
Online Course or Live Workshop —
You Choose.
Online Course
Work through all 8 modules at your own pace — with video lessons, templates and downloadable resources you can apply to live campaigns straight away.
Live Workshop
A trainer-led session delivered by Jax in real time — virtually via Zoom or in person. Covers the full curriculum with live Q&A and the option to work through your own account live.
This Course Is Built From
Campaigns That Are Running Now
Most Google Ads courses are built once and left to go stale. The platform changes constantly — bidding strategies evolve, match types get updated, new campaign types emerge. Jax actively manages Google Ads accounts for Australian businesses right now, which means the training reflects what actually works today.
The course doesn't just show you where to click. It explains the logic behind each decision — so when Google changes something, you understand it well enough to adapt, rather than being lost until someone updates a tutorial.
Read More About Jax →Built From $1M+ in Real Spend
The strategies in this course come from managing over $1M in Google Ads spend across real businesses — not from running test campaigns with $50.
Reflects the Platform Right Now
Jax actively manages campaigns, so the course covers current Google Ads — Smart Bidding, Advantage+ Shopping, RSAs, GA4 integration — not legacy setups.
Strong on eCommerce & Shopping
Google Shopping is covered in serious depth — Merchant Centre, feed optimisation, bidding by margin — because it's one of the most under-taught and highest-ROI areas.
Zero Fluff Policy
Every lesson is something you'll actually use. No padding. No 10-minute introductions. Just the knowledge that makes your campaigns perform better.
Answered Honestly
No — the course starts from the very beginning and assumes no prior knowledge. Module 1 covers how Google Ads works before touching any account settings. If you already have some experience, Modules 3–7 cover keyword strategy, Shopping, Display and optimisation at a depth that most intermediate advertisers haven't reached.
The Shopping module (Module 5) is specifically for eCommerce and product-based businesses. If you're a service business, Modules 1–4 and 6–8 are directly applicable, and Module 5 is still worth reviewing to understand the landscape. The Search Ads content is the most relevant for service businesses, local businesses and B2B.
All 8 modules of structured video lessons, plus downloadable resources for each — checklists, templates and reference guides. Specific inclusions are a keyword research template, a negative keyword starter list, a Merchant Centre setup guide, a weekly optimisation checklist and a monthly reporting template.
The standard live workshop runs approximately half a day (3–4 hours) covering the full curriculum with live Q&A. A full-day format is available for corporate teams or groups that want to go deeper on specific areas like Shopping or bidding strategy. Get in touch to discuss the right format for your group.
Yes — and this is one of the biggest advantages of the live workshop format. Working through real account scenarios, actual campaigns and live data is far more effective than hypothetical examples. Jax will work through your account or your team's accounts directly during the session.
Pricing varies by format (online vs live workshop) and delivery scope (individual vs team). Get in touch via WhatsApp and Jax will give you a clear, straight quote — no sales process, no pressure.
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the Right Way?
Message Jax on WhatsApp to ask about format options, pricing and availability. Straight conversation, no hard sell.