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Meta Ads Training

Learn Meta Ads From Someone
Who Trained Inside the Platform

Learn Meta Ads properly — not from a YouTube playlist, but from someone who trained Meta advertisers from within the official programme. From campaign setup to scaling strategies, this course gives you the knowledge to run real campaigns with real results.

Taught by Jax — a Meta advertising programme trainer with first-hand platform training experience
8+
Course Modules
$1M+
Ad Spend Behind This Content
800+
Businesses Taught & Advised
AU · SG · MY
Markets the trainer has worked in
Who It's For

Right for You If…

🏢

You're a business owner who wants control

You're currently paying an agency or just boosting posts and want to understand Meta Ads well enough to run campaigns yourself — or at least to know if your agency is doing a good job.

📊

You're a marketer who wants to go deeper

You have some experience with Meta Ads but your results are inconsistent. You want to understand the algorithm, improve your targeting and actually know what you're doing when you optimise.

🏛️

You're part of a team that needs upskilling

Your marketing team runs Meta Ads but nobody has received formal training from someone with real platform experience. You want structured, consistent knowledge across the team.

No prior experience needed. This course is designed to work from zero — but it goes deep enough to be valuable for those who've been running ads for a while and want to fill gaps or correct bad habits.
Curriculum

What You'll Learn —
Module by Module

Eight structured modules covering every layer of running Meta Ads properly — from how the algorithm works through to scaling your winning campaigns.

📄 Request Full Syllabus
01

Platform Foundations

How Meta Ads really works

4 lessons
▶️ How the Meta Ads auction works12 min
▶️ The learning phase explained9 min
▶️ Facebook vs Instagram — when to use each8 min
📄 Platform glossary & reference guideResource
02

Account Setup & Structure

Build it right from day one

5 lessons
▶️ Business Manager & ad account setup14 min
▶️ Meta Pixel installation & verification11 min
▶️ Conversion event configuration10 min
▶️ Campaign account architecture best practices12 min
📄 Account setup checklistResource
03

Campaign Building

Objectives, structure & launch

6 lessons
▶️ Choosing the right campaign objective10 min
▶️ Campaign, ad set & ad structure explained13 min
▶️ Budget types: daily vs lifetime8 min
▶️ Placements: manual vs Advantage+9 min
▶️ Launching your first campaign — walkthrough18 min
📄 Campaign launch checklistResource
04

Ad Creative & Copywriting

Ads that stop the scroll

5 lessons
▶️ What makes a high-converting Meta ad15 min
▶️ Writing copy that converts — formats & hooks14 min
▶️ Creative formats: image, video, carousel & collection12 min
▶️ Briefing designers & videographers for Meta ads10 min
📄 Ad copy templates & creative brief templateResource
05

Audience Targeting Mastery

Reach the right people

6 lessons
▶️ Interest & behaviour targeting — how it actually works11 min
▶️ Custom audiences: website, video, lead form & customer list14 min
▶️ Lookalike audiences — building & testing12 min
▶️ Retargeting sequences that convert13 min
▶️ Advantage+ audiences — when to use them9 min
📄 Audience strategy worksheetResource
06

Reading Results & Optimising

Know what to fix and when

5 lessons
▶️ The metrics that actually matter (and ones to ignore)13 min
▶️ Diagnosing underperforming campaigns14 min
▶️ A/B testing — what to test and how to read results12 min
▶️ How long to wait before making changes8 min
📄 Optimisation decision frameworkResource
07

Scaling What Works

Budget scaling without breaking campaigns

4 lessons
▶️ Horizontal vs vertical scaling — the right approach11 min
▶️ How to increase budget without resetting the learning phase10 min
▶️ When to duplicate, refresh or kill a campaign9 min
📄 Scaling decision checklistResource
08

Reporting & Communicating Results

Present performance clearly

3 lessons
▶️ Building a simple Meta Ads performance report12 min
▶️ Communicating results to stakeholders or clients9 min
📄 Monthly reporting templateResource
How to Take This Course

Online Course or Live Workshop —
You Choose.

🎥

Online Course

Work through all 8 modules at your own pace — with video lessons, downloadable resources and templates you can revisit anytime. No fixed schedule, no deadline pressure.

All 8 modules — self-paced video lessons
Downloadable checklists, templates & worksheets
Rewatch any lesson as many times as needed
Access from any device, any location
Includes ad copy templates & campaign frameworks
Best for: Individuals, self-starters, business owners who want flexible learning
💬 Enquire About Online Course
🎤

Live Workshop

A structured, trainer-led session delivered by Jax — virtually via Zoom or in person. Includes live Q&A throughout and the ability to work through your own ad account scenarios in real time.

Full course content covered in one intensive session
Live Q&A — ask Jax anything throughout
Work through your actual account or scenarios live
Virtual (Zoom) or in-person delivery
Customisable for teams and corporate groups
Best for: Teams, corporates, people who learn best with direct interaction
💬 Enquire About Live Workshop
Why Learn From Jax

This Course Was Built
From Inside Meta

Most Meta Ads courses are built by people who learned the platform from the outside. Jax worked inside Meta — training advertisers and businesses directly on the platform. That means the things most tutorials get wrong, Jax gets right.

The course doesn't just tell you what buttons to press. It explains why the platform behaves the way it does, how to work with the algorithm instead of against it, and what to do when things aren't working — because Jax has seen all of it from both sides of the platform.

Read More About Jax →
🏛️

Trained Inside Meta

Jax worked at Meta training advertisers — so the course comes from direct, inside-platform experience that no external course can replicate.

💰

$1M+ in Real Ad Spend

The strategies in this course aren't theoretical. They're built from managing over $1M in live ad spend across 800+ real businesses.

🔄

Always Up to Date

Meta changes constantly. Because Jax is still actively managing campaigns, the training reflects what's working right now — not what worked two years ago.

🎯

Zero Fluff Policy

Every lesson covers something you'll actually use. No padding, no obvious filler content — just the knowledge that makes a real difference to your results.

Questions

Answered Honestly

No — the course starts from the absolute beginning and assumes no prior knowledge. Module 1 covers how the platform works before we touch any settings. That said, if you've been running ads for a while, you'll still find deep value in Modules 5–8, which cover targeting mastery, scaling and optimisation at a level most online resources don't reach.

Both. The course covers all three primary Meta Ads objectives — Sales (eCommerce), Lead Generation and Awareness — so it's applicable whether you're running a product-based business, a service business, a local business or a B2B operation. Where strategies differ by objective, Jax explains them separately.

The online course includes all 8 modules of video lessons, plus downloadable resources for each module — checklists, templates, worksheets and reference guides. You'll also receive an ad copy template pack and a campaign launch checklist that you can use on real campaigns immediately.

The standard live workshop runs approximately half a day (3–4 hours) and covers the complete curriculum with live Q&A throughout. For corporate teams or those wanting deeper coverage of specific areas, a full-day format is also available. Get in touch to discuss the right structure for your group.

Yes — corporate team delivery is one of the most popular formats. Sessions can be customised to your team's industry, platforms and current skill level. Both virtual (Zoom) and in-person delivery are available across Australia, Singapore and Malaysia. Get in touch via WhatsApp to discuss a corporate package.

Pricing depends on the format (online vs live workshop) and whether you're enrolling as an individual or as part of a team or corporate group. Get in touch via WhatsApp and Jax will give you a clear, no-fuss quote. No hard sell — just a straight conversation about what makes sense for you.

Also Available

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🔴

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🤖

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📘

Meta Ads Management

Prefer to have Jax run your Meta campaigns for you? See the full-service management offering — strategy, creative direction and daily optimisation.

View Service →
Get Started

Ready to Learn Meta Ads
From the Inside Out?

Message Jax on WhatsApp to ask about format options, pricing and availability. No pressure — just a straight conversation about what works best for you.