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Facebook Ads Training

Learn Facebook Ads From Someone Who
Trained Meta’s Advertisers

Learn Facebook Ads properly — not from a YouTube playlist, but in a hands-on 2-day weekend classroom in Johor Bahru, taught by someone who trained advertisers on Meta’s advertiser programme. From campaign setup to scaling, you’ll leave able to run real campaigns.

Taught by Jax — a Meta Advertiser-Programme Trainer · hands-on 2-day weekend classroom in Johor Bahru
6
Course Modules
$1M+
Ad Spend Behind This Content
800+
Businesses Taught & Advised
AU · SG · MY
Markets the trainer has worked in
Taught by a Meta-Certified Trainer
Meta Certified Media Planning Professional Meta Certified AI and Performance Marketing Specialist Meta Certified Media Measurement Specialist Meta Certified Creator Marketing Specialist Meta Certified Technical Implementation Specialist
Who It's For

Right for You If…

You're a business owner who wants control

You're currently paying an agency or just boosting posts and want to understand Facebook Ads well enough to run campaigns yourself — or at least to know if your agency is doing a good job.

You're a marketer who wants to go deeper

You have some experience with Facebook Ads but your results are inconsistent. You want to understand the algorithm, improve your targeting and actually know what you're doing when you optimise.

You're part of a team that needs upskilling

Your marketing team runs Facebook Ads but nobody has received formal training from someone with real platform experience. You want structured, consistent knowledge across the team.

No prior experience needed. This course is designed to work from zero — but it goes deep enough to be valuable for those who've been running ads for a while and want to fill gaps or correct bad habits.
Curriculum

What You'll Learn —
Module by Module

Six structured modules covering every layer of running Facebook Ads properly — from how the algorithm works through to scaling your winning campaigns.

Request Full Syllabus
01

Foundations & Strategy

How Meta advertising actually works

5 lessons
How the Meta ad auction & learning phase work
The Pixel & Conversions API — what they track and why
Metrics that matter vs vanity metrics
Matching campaigns to real business goals
Where Meta fits alongside other channels
02

Account & Campaign Setup

Build it right from day one

5 lessons
Business Manager, Pixel & conversion events
Choosing the right campaign objective (decision tree)
Campaign → ad set → ad structure & naming
Budget strategy: ABO vs CBO
Placements: Advantage+ vs manual
03

Audience Targeting

Reach the right people

5 lessons
Core audiences: demographics, interests & behaviours
Custom audiences: website, video, engagement & customer list
Lookalike audiences — building & testing
Retargeting sequences that convert
Audience sizing — finding the sweet spot
04

Creative & Copy

Ads that stop the scroll

5 lessons
The 4 elements of a strong Facebook ad
Formats: static, video, carousel & collection
Copy frameworks: hook → body → CTA
Funnel-stage messaging (TOF / MOF / BOF)
Creative testing: A/B vs broad/DCO
05

Reading Results & Optimising

Know what to fix and when

5 lessons
Ads Manager columns & breakdowns
The metrics you must know cold
The diagnosis framework: delivery → engagement → conversion
Frequency & audience fatigue
When to change vs when to wait
06

Scaling & Sustaining

Grow what works without breaking it

5 lessons
Horizontal vs vertical scaling
Increasing budget without resetting the learning phase
When to duplicate, refresh or kill a campaign
Building an ongoing review cadence
Simple performance reporting (you, your team or management)
How It Runs

A Hands-On Weekend
in the Classroom.

Weekend Classroom

A hands-on 2-day weekend course in Johor Bahru — small groups, real ad accounts and direct guidance from Jax throughout. You learn by doing, not by watching a screen.

Two full days over a weekend — in person in Johor Bahru
Small-group, hands-on format on real ad accounts
Live Q&A with Jax throughout the two days
Covers the full 6-module curriculum
Certificate of completion
Best for: Business owners and marketers who want to run Facebook Ads themselves
Enquire About the Weekend Class

Team & Corporate Training

Prefer to train your whole team at once? Jax delivers the same hands-on Facebook Ads training as a private session — structured around your business and the way your team actually runs campaigns.

Private session built around your team
Customised to your industry & current skill level
Hands-on, with live Q&A throughout
Certificate of completion for each attendee
Available across Kuala Lumpur, Malacca, Johor Bahru & Singapore
Best for: Marketing teams and companies that want everyone trained to one standard
Enquire About Team Training
Why Learn From Jax

Built By Someone Who
Trained the Advertisers

Most Facebook Ads courses are built by people who learned the platform from the outside. Jax trained account managers on Meta's advertiser programme and served as TikTok's APAC Region Product Trainer — coaching advertisers directly on how the platform works. That means the things most tutorials get wrong, Jax gets right.

The course doesn't just tell you what buttons to press. It explains why the platform behaves the way it does, how to work with the algorithm instead of against it, and what to do when things aren't working — because Jax has trained the people who run these campaigns for a living.

Read More About Jax →

Trained Meta's Advertisers

Jax trained account managers on Meta's advertiser programme — so the course comes from direct experience training the people who run these campaigns, something no generic course can replicate.

$1M+ in Real Ad Spend

The strategies in this course aren't theoretical. They're built from managing over $1M in live ad spend across 800+ real businesses.

Always Up to Date

Meta changes constantly. Because Jax is still actively managing campaigns, the training reflects what's working right now — not what worked two years ago.

Zero Fluff Policy

Every lesson covers something you'll actually use. No padding, no obvious filler content — just the knowledge that makes a real difference to your results.

Verified Credentials

Meta Certified

Jax holds five current Meta certifications — each independently verifiable on Credly. Real, platform-level proof of how Meta advertising actually works.

Questions

Answered Honestly

No — the course starts from the absolute beginning and assumes no prior knowledge. Module 1 covers how the platform works before we touch any settings. That said, if you've been running ads for a while, you'll still find deep value in Modules 5–8, which cover targeting mastery, scaling and optimisation at a level most online resources don't reach.

Both. The course covers all three primary Facebook Ads objectives — Sales (eCommerce), Lead Generation and Awareness — so it's applicable whether you're running a product-based business, a service business, a local business or a B2B operation. Where strategies differ by objective, Jax explains them separately.

The course runs as a hands-on 2-day weekend classroom in Johor Bahru, covering all 6 modules in person with live walkthroughs and Q&A throughout. You'll leave with a completion certificate. Everything is worked through in the room — there are no separate downloadable handouts.

The course runs over two days on a weekend — a hands-on classroom in Johor Bahru covering the complete curriculum with live Q&A throughout. Corporate or team sessions can be arranged separately; get in touch to discuss the right structure for your group.

Yes — corporate team delivery is one of the most popular formats. Sessions can be customised to your team's industry, platforms and current skill level. In-person delivery is available across Kuala Lumpur, Malacca, Johor Bahru and Singapore. Get in touch via WhatsApp to discuss a corporate package.

Pricing depends on whether you're enrolling as an individual or as part of a team or corporate group. Get in touch via WhatsApp and Jax will give you a clear, no-fuss quote. No hard sell — just a straight conversation about what makes sense for you.

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Get Started

Ready to Learn Facebook Ads
From a Real Trainer?

Message Jax on WhatsApp to ask about format options, pricing and availability. No pressure — just a straight conversation about what works best for you.

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