Straight Answers.
No Runaround.

Most agencies learn the platforms from the outside — through courses and trial and error. Jax trained Meta advertisers from within the official Meta advertising programme, then led APAC product training at TikTok. That background means the strategy and execution you get comes from someone who understands how these platforms actually work, not just how they appear to work from the advertiser side.

Beyond credentials, PPM is deliberately kept focused: you work directly with Jax, not a junior account manager or an offshore team. Every campaign is built and managed by the same person who talks to you. That combination of platform-level knowledge and direct access is what most agencies can't offer.

PPM has worked across eCommerce (baby products, car care, waterproofing), automotive (dealerships, detailing services), home improvement and local service businesses. The case studies on this site cover five different industries — all with meaningfully different challenges and strategies.

That said, the data-driven approach adapts across industries. If you have a business where growth is the goal and there's a real audience to reach, the fundamentals apply. The best way to find out if PPM is a fit is a quick conversation — no commitment required.

Contract length varies depending on the service. Paid ads and SEO engagements typically run on 3-month, 6-month or 12-month terms — because in most cases, it genuinely takes around 3 months for early campaign work to fully materialise and deliver its best results. Committing to a proper runway means you're not pulling the plug just as things start to compound.

That said, the right term for your situation depends on what you're trying to achieve and which service is involved. Rather than give a one-size answer here, the best thing to do is get in touch — Jax will give you a clear picture of what makes sense for your specific goals and budget.

Pricing is tailored to your business goals, the platforms involved and your ad budget — there are no fixed packages. The structure typically balances a management fee with your ad spend allocation, optimised for the best return on total investment.

No pricing is published on the site because a quote without understanding your situation wouldn't be meaningful. Get in touch and Jax will give you a clear, no-pressure number based on what you actually need.

Not at all. Many clients start lean and scale up as results build. For sustainable performance across paid ads, a minimum of around $1,500/month is typically recommended to give campaigns enough data to optimise — but this varies significantly by platform, industry and goals.

What matters most is how efficiently that budget is used, not the size of it. Starting focused and proving the model before scaling is almost always the right approach.

PPM primarily operates across Australia, Singapore and Malaysia — but has also supported client expansion into the US and Japan. If you are based elsewhere or looking to expand internationally, it's worth a conversation to discuss whether it's a good fit.

Meta Ads (Facebook & Instagram), Google Ads (Search, Shopping and Display) and TikTok Ads. The platform recommendation always follows the audience — where your customers are spending time and what stage of purchase they're at. In most cases, a combination of platforms delivers the best results.

It depends on your industry, goals and the platform. As a starting point, $1,500/month in ad spend gives most campaigns enough room to gather data, test audiences and begin optimising. eCommerce brands scaling aggressively will often need more; local service businesses generating leads can often achieve strong results on a leaner budget.

The more important question is return — what does a customer or sale worth, and what's an acceptable cost to acquire one? That's the number that defines whether a given spend level makes sense for your business.

It depends on the platform and what "results" means for your business. Some clients see meaningful traction within 2–4 weeks — particularly lead generation campaigns on Meta where the feedback loop is fast. Others, especially eCommerce brands building audience and ROAS, see steady growth over 2–3 months as campaigns learn and optimise.

The focus at PPM is always long-term, sustainable performance — not short-term spikes that look good in week one and fade out by week six.

Yes. A detailed account audit is typically the starting point — identifying whether the issue is structural (account setup, campaign objectives, audience targeting), creative (messaging, format, hook) or conversion-related (landing page, offer, website friction).

In many cases, underperforming campaigns don't need to be scrapped — they need to be diagnosed correctly and rebuilt with a clearer strategy. That audit is available as part of an initial strategy call.

Often yes — they serve different purposes and work well together. Meta Ads are strong for discovery and demand generation: reaching people before they're actively searching, building brand awareness and driving impulse or considered purchases. Google Ads are strong for intent capture: getting in front of people who are already searching for what you sell.

Running both means you're visible at multiple points in the customer journey. Whether that makes sense for your budget and business is something to work through together.

Creative strategy — what to say, how to say it, what format works for the objective and audience — is part of what PPM handles. For the actual production of assets (video shoots, graphic design), clients typically provide raw materials or existing content and PPM directs how they're used and structured for best performance.

If you have no existing assets, that's something to discuss at the outset — there are practical solutions depending on your budget and business type.

Yes — Google Shopping is one of the highest-ROAS channels available for eCommerce businesses when set up correctly. This includes Merchant Centre setup, product feed optimisation, Standard Shopping and Performance Max (Advantage+ Shopping equivalent) campaigns, and bidding strategy by product margin.

The Google Ads training course also covers Shopping in depth if you'd prefer to run it yourself.

Realistically, 3–6 months to see meaningful movement in rankings and traffic — though this depends on the competitiveness of your industry and keywords, your website's current technical health and how much content work is needed. Some improvements (fixing technical issues, improving page speed) can produce faster wins.

SEO compounds over time in a way paid ads don't — the work done in months one and two keeps delivering in months twelve and twenty-four. That's the trade-off: slower to start, but the returns don't disappear the moment you stop paying for clicks.

They serve different purposes and complement each other well. Paid ads deliver immediate, controllable traffic — but stop the moment you stop paying. SEO builds a long-term organic presence that keeps generating traffic independently of your ad spend.

For most businesses, the strongest position is running paid ads for immediate performance while building SEO for long-term cost efficiency. Relying entirely on paid traffic is expensive over time; relying entirely on SEO means slow starts and no control over volume.

A full technical audit and on-page optimisation (page titles, meta descriptions, heading structure, internal linking), keyword research and content strategy, and ongoing monitoring of rankings and traffic. Link building is assessed case-by-case depending on your industry and competitive landscape.

For the full breakdown of what's covered, the SEO service page has a detailed rundown.

Yes — Shopify, WordPress, Squarespace, Wix, custom-built sites and others. The approach adjusts to what the platform allows, but the fundamentals of good SEO apply across all of them.

SEO pricing depends on the scope of work — the size of your site, the competitiveness of your industry and what's needed technically and in terms of content. Get in touch and Jax will give you a straight quote based on your actual situation.

Three courses are currently available: Facebook & Instagram Ads (8 modules covering campaign setup through to scaling), Google Ads (8 modules covering Search, Shopping and Display), and AI Prompting Mastery (7 modules covering prompt engineering for marketing, operations and strategy).

All three are available as self-paced online courses or live workshops — individually or as a bundled package.

No prior experience is needed for any of the three courses. They're designed to be accessible to complete beginners while going deep enough to be useful for people who've been running their own campaigns for a while and have knowledge gaps. If you're unsure which level is right for you, a quick conversation will clarify it.

The online course is self-paced video content — all modules, resources and templates available to work through on your own schedule. Best for individuals and self-directed learners.

The live workshop is an interactive session delivered by Jax — building campaigns, working through real business scenarios and leaving with practical deliverables built on the day (prompt libraries, campaign structures, etc). Available virtually or in person. Best for teams and anyone who learns by doing.

Yes — corporate and team sessions are a popular format, particularly for the AI Prompting and Meta Ads courses. Sessions can be customised to your team's specific use cases, industry and skill level. Available virtually (Zoom) or in-person across Australia, Singapore and Malaysia.

In live workshops, yes — sessions can be structured around your actual Meta Ads account, Google Ads account or business scenarios rather than hypothetical examples. This is one of the core advantages of the live format over the online course: real-time, personalised application rather than generic instruction.

Pricing varies by course and format — online courses and live workshops are priced differently, and corporate/team sessions are quoted based on group size and customisation required. Get in touch via WhatsApp and Jax will give you a clear quote with no pressure attached.

Yes. A free strategy call is available to review your current setup, identify opportunities and talk through what would realistically make a difference for your business. No commitment, no pitch — just a straight conversation. Book a time here or message on WhatsApp.

Jax will respond directly — typically within a few hours. From there, a short discovery call covers your business, current marketing setup and goals. If there's a clear fit, a proposal or quote follows. If there isn't, Jax will tell you honestly rather than push for a deal that doesn't make sense.

The first step is always just a conversation. No pressure, no commitment, no sales funnel.

WhatsApp is the fastest — Jax responds directly and it's the easiest way to have a real conversation rather than an email chain. You can also book a strategy call directly if you prefer a scheduled conversation. Either way, you're talking to Jax directly from message one.