Everything You Need to
Grow With Paid Media
From full-service Meta and Google Ads management to on-page SEO and hands-on training — Prism Performance Marketing gives your business the tools, strategy and execution to grow profitably.
Facebook & Instagram
Advertising
We build and manage Meta campaigns that move people from awareness to purchase — built around your specific product, audience and market. Backed by first-hand knowledge from training advertisers on Meta's advertiser programme.
What's included
Campaign Strategy & Setup
Full account structure, campaign objectives, ad sets and creative briefing built from scratch or audited and rebuilt.
Audience Research & Targeting
Custom audiences, lookalikes, interest stacking and behavioural targeting tailored to your ideal customer profile.
Creative Direction & Ad Copy
Ad copy, headlines and creative briefs written to convert — with guidance on image and video creative assets.
A/B Testing & Optimisation
Continuous split testing of creatives, audiences and placements to find and scale winning combinations.
Retargeting & Full-Funnel Strategy
Custom retargeting flows that re-engage warm audiences and move them toward conversion.
Monthly Reporting
Plain-English performance reports every month — ROAS, CPL, CPA and what we're doing next to improve results.
Frequently Asked Questions
There's no universal answer — it depends on your product price point, margins and goals. As a general guide, we typically recommend a minimum of $1,500–$2,000/month in ad spend to gather enough data to optimise effectively. We'll advise on an appropriate budget during your free strategy call.
Meta's algorithm typically needs 7–14 days in a learning phase before campaigns stabilise. Most clients begin seeing meaningful data and early results within the first 2–4 weeks. Significant optimisation and scaling usually happens from week 4–8 onwards. We set realistic expectations from day one — no overpromising.
We handle all copy and provide detailed creative briefs and direction. For images and video, we work best when clients can supply raw assets (product photos, lifestyle imagery, video footage). We can also advise on what types of creative perform best for your niche — and connect you with trusted creative partners if needed.
Jax trained account managers on Meta's advertiser programme and served as TikTok's APAC Region Product Trainer — giving PPM a genuine understanding of how the platform's algorithm works, what the platform rewards and how to navigate changes in the ad ecosystem. Combine that with hands-on management of $1M+ in ad spend across 800+ businesses, and you get strategy grounded in real platform knowledge — not just surface-level best practices.
Search, Shopping
& Display Advertising
We manage Google Search, Shopping and Display campaigns that capture high-intent demand — the people already looking for exactly what you sell. Every campaign is built to maximise ROI for your specific budget.
What's included
Keyword Research & Strategy
In-depth keyword mapping across search intent levels — informational, navigational and transactional — to target the right searches.
Campaign Build & Structure
Clean account architecture with tightly themed ad groups, match types and negative keyword lists to control spend and quality score.
Search Ad Copywriting
Compelling headlines and descriptions written to maximise click-through rate and ad relevance scores.
Google Shopping Management
Product feed optimisation, Shopping campaign setup and Merchant Centre management for eCommerce brands.
Bid Strategy & Budget Optimisation
Smart bidding strategies — Target CPA, ROAS or manual — adjusted continuously based on performance data.
Conversion Tracking Setup
Full Google Tag Manager and conversion tracking setup to ensure every lead and sale is accurately attributed.
Frequently Asked Questions
Google Search ads are text-based ads that appear in search results when someone types a keyword. Google Shopping ads display your product image, price and store name — ideal for eCommerce. Many of our clients run both simultaneously for maximum visibility. We'll recommend the right mix for your business.
Competitiveness varies significantly by industry, location and keywords. During your free audit, we'll run a keyword analysis to assess search volumes, competition levels and estimated cost-per-click for your specific niche — so you go in with a clear picture before spending a dollar.
Absolutely — this is one of the most common situations we take on. Poor campaign structure, broad match keywords, bad landing pages and incorrect conversion tracking are the usual culprits. We'll do a thorough audit first and give you an honest assessment of what's wrong and how we'd fix it.
Yes. While Search and Shopping are typically our starting point, we also manage Display campaigns for remarketing and brand awareness, and can incorporate YouTube ads into a broader Google strategy where it makes sense for your goals and budget.
On-Page SEO
Optimisation
Paid ads bring immediate traffic — SEO builds the long-term organic foundation that reduces your dependence on ad spend over time. We optimise your site's content, structure and metadata so Google ranks you for the searches that matter most.
What's included
SEO Audit & Baseline Report
A thorough review of your current site's on-page health — identifying gaps, errors and quick-win opportunities.
Keyword Research & Mapping
Identifying the search terms your ideal customers actually use — and mapping them strategically across your site pages.
Title Tags & Meta Descriptions
Rewriting page titles and meta descriptions to improve click-through rate from search results and signal relevance to Google.
On-Page Content Optimisation
Optimising headings, body copy, image alt text and internal linking to improve page relevance and rankings.
URL Structure & Site Architecture
Reviewing and improving your site's page hierarchy and URL structure for both users and search engine crawlers.
Progress Reporting
Regular reporting on keyword rankings, organic traffic trends and the on-page changes made and their impact.
Frequently Asked Questions
On-page SEO changes can take anywhere from 4–12 weeks to be reflected in Google's rankings, depending on your site's authority, competition and how frequently Google crawls your pages. SEO is a long-term investment — the results compound over time and reduce your reliance on paid traffic.
Yes — they complement each other. Paid ads give you immediate traffic while SEO builds your organic presence over time. Many of our clients run Meta or Google Ads with us while we also improve their organic visibility — so they're not 100% dependent on ad spend for traffic and leads.
Our core SEO service focuses on on-page optimisation — content, structure, metadata and keyword mapping. We don't currently offer link building or deep technical SEO as standalone services. If your site has significant technical issues, we'll identify them in the audit and advise on next steps.
Fast, Lean
Business Websites
High-performance static HTML websites built to load in under a second, rank cleanly and convert — without WordPress, page-builders or recurring platform fees. You own the code outright, and hosting runs free on Cloudflare’s global network.
What’s included
Up to 15 Pages
A complete business website — home, services, about, contact and more — custom-built to your brand, not a template.
Mobile Responsive
Looks and works flawlessly on every screen size, from phones to widescreen desktops.
Lead Generation Built In
Contact forms and clear calls-to-action wired in — including direct-to-WhatsApp enquiry, so leads reach you instantly.
On-Page SEO Setup
Clean, crawlable markup with titles, meta and structured headings — built to index fast and rank.
Cloudflare Hosting & SSL
Deployed on Cloudflare’s global CDN with automatic SSL — fast and secure for visitors anywhere in the world.
Analytics & GTM Setup
Google Analytics and Tag Manager configured from day one, so you can measure traffic and conversions.
Frequently Asked Questions
Most projects are completed within 5–10 business days from the approved brief. Larger or more complex sites with 10+ pages may take a little longer, but we’ll give you a clear timeline before we start.
Easy — additional pages can be added at any time. Because the site is modular HTML, adding new pages is fast and straightforward without rebuilding the whole thing.
Not directly. Static HTML sites aren’t the right tool for ecommerce — you’d be better served by Shopify, WooCommerce or a similar platform. If that’s what you need, we’ll point you to the right specialist.
Ads Training
for Teams & Founders
Want to run your own campaigns in-house? Jax teaches Facebook Ads in plain English — no jargon, no theory overload. Built for business owners, marketing managers and corporate teams who want real, actionable skills.
Available training programmes
Facebook Ads Training
Learn how to set up, run and optimise Facebook Ads from a Meta advertiser-programme trainer — hands-on, in a Johor Bahru classroom. Covers campaign structure, audience targeting, creative strategy and performance analysis.
AI Prompting Mastery
Write AI prompts that save hours and sharpen your work — for marketing, operations and strategy. Built for any working adult, no technical background needed.
Frequently Asked Questions
Our training is designed for business owners who want to run their own ads, marketing managers looking to level up their skills, and corporate teams who need structured, practical training. No prior advertising experience is required — Jax teaches from the ground up in plain English.
Facebook Ads training is hands-on classroom only — a 2-day weekend course in Johor Bahru, with no online version. AI Prompting Mastery is available both online (self-paced) and as an in-person classroom session.
Yes — corporate team training is one of our most popular formats. Whether you have 3 people or 30, we can tailor the content and delivery to your team's current skill level, platform focus and business context. Get in touch to discuss a custom corporate package.
Let's Find the Right Service for You
Message Jax directly — describe your business and goals, and we'll recommend exactly where to start. No hard sell, just honest advice.