Full-service Meta Ads management for Australian SMEs — from strategy and creative to daily optimisation. Built around your goals, not vanity metrics. Managed by someone who's worked inside Meta.
Facebook and Instagram give you access to the most powerful targeting ecosystem in digital advertising — the ability to reach exactly the right person, at exactly the right moment, with exactly the right message.
Whether you're selling products online, generating leads for a local service business, or building brand presence in a new market — Meta Ads done right is one of the highest-ROI channels available to SMEs today.
We build campaigns designed to drive online purchases — from cold prospecting to dynamic retargeting of cart abandoners and past purchasers. Ideal for Shopify, WooCommerce and direct-to-consumer brands.
We generate high-quality inbound leads for local service businesses, trades, clinics, agencies and B2B companies — using both lead form ads and website conversion campaigns optimised for cost per lead.
For brands entering new markets or launching new products, we build awareness campaigns that put your brand in front of the right audiences at scale — cost-efficiently, with measurable reach and frequency.
We don't just run ads everywhere and hope for the best. We select, test and optimise placements based on your objective, audience and creative format — so every dollar reaches the right person in the right context.
High-intent browsing environment. Ideal for lead gen and eCommerce with image or video creative.
Visually driven and high-engagement. Strong for product brands, lifestyle and eCommerce.
Full-screen vertical video with high reach and low CPM. Excellent for awareness and brand storytelling.
Immersive, swipe-up format. Works well for time-sensitive offers and direct response campaigns.
Drives conversations directly into Messenger — ideal for high-touch service businesses and lead qualification.
When you work with PPM on Meta Ads, Jax manages every element of your campaigns personally — from initial strategy through to daily optimisation and monthly reporting.
We start by auditing your existing account (or building from scratch) and developing a custom strategy aligned to your business goals and budget.
Custom audiences, lookalikes, interest layering and behavioural targeting — built around your ideal customer profile, not generic presets.
Clean, logical campaign architecture across awareness, consideration and conversion objectives — structured for testing and scaling.
High-converting copy written for every ad, plus detailed creative briefs and direction for your image and video assets.
Full Meta Pixel setup, conversion event configuration and attribution window setup — so every sale and lead is accurately tracked.
Systematic split testing of creatives, audiences, copy and placements to continuously identify and scale what works.
Custom retargeting sequences that re-engage website visitors, video viewers, lead form openers and past purchasers.
Plain-English monthly reports covering ROAS, CPL, CPA, spend efficiency and a clear plan for the month ahead.
We keep onboarding simple and move fast. Most clients go from initial call to live campaigns within 5–7 business days.
Jax reviews your existing ad account (or your business goals if starting fresh) and identifies exactly what's working, what's not and where the biggest opportunities are.
We put together a tailored campaign strategy — objectives, audience approach, creative direction and budget recommendation — specific to your business and market.
Once approved, we build the full campaign structure, write all copy, configure tracking and launch. Most campaigns go live within 5–7 business days of onboarding.
Daily monitoring, weekly optimisation and monthly reporting keep campaigns improving. When something works, we scale it. When something doesn't, we test alternatives fast.
Most agencies learn Meta Ads from the outside — reading blog posts, watching tutorials, and guessing at how the algorithm works. Jax worked inside Meta — training advertisers and businesses directly on the platform's ad systems.
That experience means PPM operates with a deeper understanding of how Meta's auction actually works, why campaigns succeed or fail, and how to navigate platform changes before they catch most advertisers off guard.
Read Jax's Story →Jax worked directly within Meta — not just with it — giving PPM genuine first-hand platform knowledge that most agencies simply don't have.
We understand how Meta's ad auction, delivery system and learning phase actually work — allowing us to structure campaigns that the platform rewards.
Meta changes constantly. Our insider background means we anticipate and adapt to changes faster — protecting your results when the landscape shifts.
Every strategy is built specifically for your business — not recycled from a generic playbook. We know what actually works, and we apply it directly.
There's no single right answer — it depends on your product price point, margins, industry and objectives. As a general guide, we recommend a minimum of $1,500–$2,000/month in ad spend to gather enough data to optimise properly. Below this, the algorithm doesn't have enough signal to learn effectively.
We'll advise on an appropriate starting budget during your free audit — based on your specific goals, not a generic number.
Meta's algorithm runs a learning phase for new campaigns — typically 7–14 days — during which results can be inconsistent. Most clients begin seeing meaningful data within the first 2–4 weeks and significant improvement in performance from weeks 4–8 as we optimise based on real data.
We set realistic expectations from day one. If any agency guarantees you results in week one, be cautious.
Yes — both platforms run through the same Meta Ads Manager, and we manage campaigns across Facebook Feed, Instagram Feed, Reels, Stories and Messenger. We select and optimise placements based on your objective and creative — not a one-size-fits-all approach.
We write all copy and provide detailed creative briefs. For images and video, clients typically supply raw assets — product photography, lifestyle imagery, video footage. We'll guide you on exactly what formats and styles perform best in your niche. If you need creative production support, we can connect you with trusted partners.
This is one of the most common situations we work with. Poor account structure, overly broad targeting, weak creative, misconfigured tracking and budget allocation issues are the usual culprits. We'll do a thorough account audit first and give you an honest picture of exactly what's wrong — and what we'd do differently.
Contract length depends on the service and what you're trying to achieve. Paid ads and SEO engagements typically run on 3-month, 6-month or 12-month terms — it usually takes around 3 months for campaign work to fully materialise and produce its best results, so a proper commitment period is in everyone's interest.
Get in touch and Jax will give you a straight answer on what term makes sense for your situation.
Start with a free, no-obligation audit of your current Meta Ads account — or your business goals if you're starting fresh. Jax will review everything personally and tell you exactly what he'd do differently.