Privacy Policy

Who We Are

Prism Performance Marketing ("PPM", "we", "us", "our") is a digital marketing agency providing Meta Ads, Google Ads, SEO and training services to businesses across Australia, Singapore and Malaysia.

This Privacy Policy applies to all personal data collected through our website (prismperformancemarketing.com), contact form, WhatsApp communications and any other interactions with PPM.

PPM's operations span multiple jurisdictions, and we are committed to complying with applicable privacy laws in each market we serve:

Where clients are based in the European Economic Area (EEA), the General Data Protection Regulation (GDPR) also applies to the extent relevant.

What We Collect

We only collect information that is necessary to respond to enquiries, deliver our services or improve our website. This includes:

• Contact information — name, email address, phone number or WhatsApp number, and business name, where provided.
• Enquiry details — messages, service interests and any background information you share when contacting us via our website form or WhatsApp.
• Client information — for active clients, information relevant to delivering the agreed service (e.g. ad account access, business goals, performance data).
• Technical data — IP address, browser type, device type and website usage data collected via cookies and analytics tools. This data is collected in aggregate and is not used to identify individuals unless required for security purposes.

We do not collect sensitive personal information (such as health, financial or government identifier data) unless explicitly required for a specific service and agreed in advance.

How We Use Your Information

Personal data collected by PPM is used only for the following purposes:

• To respond to your enquiry and provide relevant information about our services.
• To deliver and manage agreed services for active clients.
• To improve our website, service offerings and marketing strategies.
• To comply with applicable legal and regulatory obligations.

We do not sell, rent or share your personal data with third parties for their own marketing purposes. We do not use your data for automated decision-making or profiling.

Legal Basis for Processing

Depending on your location, our processing of personal data is based on one or more of the following:

• Consent — when you voluntarily submit your details via our contact form or WhatsApp.
• Legitimate interests — to respond to enquiries, maintain client relationships and improve our services, where this does not override your rights.
• Contractual necessity — when we enter a service agreement with you, processing your data is necessary to fulfil that agreement.
• Legal obligation — where we are required to process data to comply with applicable laws.

Data Retention

We retain personal data only for as long as necessary for the purpose it was collected, or as required by law:

• Enquiry submissions — retained for up to 12 months from the date of last contact, unless a business engagement follows.
• Active client records — retained for the duration of the engagement and for up to 3 years thereafter, in accordance with standard business record-keeping obligations.
• Analytics and website data — retained per the default settings of the analytics tools used (typically 26 months), unless adjusted.
• Legal compliance records — retained for the period required by applicable law in the relevant jurisdiction.

You may request deletion of your personal data at any time. We will honour such requests subject to any overriding legal or contractual obligations.

Cookies & Tracking Technologies

Our website uses cookies and analytics tools (such as Google Analytics) to understand how visitors use the site and to improve its performance. This includes data on page visits, traffic sources, device types and general usage patterns.

Cookies used on this site are:

• Essential cookies — required for the website to function correctly.
• Analytics cookies — used to measure site performance and visitor behaviour in aggregate form. No personally identifiable information is collected via analytics alone.

You can manage or disable cookies through your browser settings at any time. Note that disabling cookies may affect certain website functionality.

Third Parties & External Links

We use a limited number of trusted third-party tools to operate our business — including Google Analytics, Meta Business Suite, Google Ads and WhatsApp Business. These tools may process data in accordance with their own privacy policies. We encourage you to review those policies where relevant.

Our website may contain links to external sites. PPM is not responsible for the privacy practices or content of those sites. We recommend reviewing their privacy policies before submitting any personal information.

We do not share personal data with third parties for advertising, resale or profiling purposes.

Your Rights

Depending on your location and applicable law, you may have the right to:

• Access — request a copy of the personal data we hold about you.
• Correction — request that inaccurate or incomplete data be updated.
• Deletion — request that your data be deleted, subject to any legal obligations requiring retention.
• Objection — object to processing based on legitimate interests.
• Portability — request your data in a structured, commonly used format (where applicable under GDPR).
• Complaint — lodge a complaint with the relevant data protection authority in your jurisdiction if you believe your data has been mishandled.

To exercise any of these rights, contact us using the details in Section 11. We will respond within a reasonable timeframe and in accordance with applicable law.

Data Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration or loss. This includes secure communications, limited access controls and regular review of our data handling practices.

While we take data security seriously, no method of electronic transmission or storage is completely secure. In the unlikely event of a data breach that affects your personal information, we will notify you in accordance with our obligations under applicable law.

PPM is not liable for unauthorised access or data loss arising from circumstances beyond our reasonable control, including third-party system failures or actions by malicious actors.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services or applicable law. When we do, the updated date at the top of this page will be revised.

We encourage you to review this policy periodically. For significant changes, we will make reasonable efforts to notify affected individuals directly where we hold contact details.

Continued use of our website or services following an update constitutes acceptance of the revised policy.

Contact Us

For any privacy-related enquiries, requests to exercise your rights, or concerns about how your data is handled, please contact us through any of the following:

• Email: [email protected]
• WhatsApp: Message Jax directly
• Contact form: prismperformancemarketing.com/contact

We aim to respond to all privacy-related requests within 5 business days.