Capture the Customers
Already Searching for You
Full-service Google Search, Shopping and Display campaign management for Australian SMEs. We capture high-intent demand and convert it into measurable revenue — no wasted spend, no guesswork.
Meet Your Customers
at the Moment of Intent
Unlike social ads that interrupt people mid-scroll, Google Ads puts your business in front of people who are actively searching for what you sell. That difference in intent is the reason Google consistently delivers some of the highest conversion rates in digital advertising.
Search Intent = Purchase Intent
Someone typing "emergency plumber Sydney" or "best running shoes Australia" is ready to act — Google Ads puts your business right in front of them at that exact moment.
Visual Shopping at Scale
Google Shopping shows your product image, price and brand directly in search results — capturing purchase-ready shoppers before they even click through to a website.
Precision Budget Control
You only pay when someone clicks. Every campaign is structured to maximise the value of each click — no wasted impressions, no spray-and-pray.
Three Ways We Put You
in Front of the Right People
Google Search Ads
Text ads that appear at the top of Google search results when someone types a specific keyword. The highest-intent placement in digital advertising — these people are actively looking to buy, book or enquire.
Best for: service businesses, lead generation, local businesses, any business with clear search demand.
Google Shopping Ads
Visual product listings that appear at the top of Google search results — showing your product image, title, price and store name before anyone even visits your website. Ideal for eCommerce brands competing on product visibility.
Best for: eCommerce stores, product-based businesses, Shopify & WooCommerce merchants.
Google Display Ads
Banner and image ads that appear across millions of websites and apps in the Google Display Network — reaching people while they browse news, read articles or use apps. Powerful for remarketing and awareness at scale.
Best for: remarketing warm audiences, brand awareness, longer consideration-cycle products.
Everything Handled,
Start to Scale.
From initial keyword research through to daily bid management and monthly reporting — Jax manages every part of your Google Ads account personally. Nothing is templated, nothing is outsourced.
Account Audit & Keyword Research
We start by auditing your existing account or building from scratch — mapping keywords by intent, volume and commercial value for your specific industry.
Campaign Architecture & Build
Clean, logical account structure with tightly themed ad groups, carefully chosen match types and a robust negative keyword list from day one.
Ad Copywriting & Extensions
Compelling search ads written to maximise click-through rate and Quality Score — plus full sitelink, callout, structured snippet and call extension setup.
Google Shopping & Merchant Centre
Product feed setup, Merchant Centre management and Shopping campaign configuration for eCommerce brands — including Advantage+ Shopping.
Conversion Tracking & Tag Setup
Full Google Tag Manager and Google Ads conversion tracking setup — ensuring every lead, call and purchase is accurately attributed to the right campaign.
Bid Strategy & Budget Management
Smart bidding strategies — Target CPA, Target ROAS or manual CPC — reviewed and adjusted continuously based on real performance data.
Display & Remarketing Campaigns
Remarketing audiences built from your website visitors, cart abandoners and past customers — re-engaging warm traffic across the Google Display Network.
Monthly Reporting & Strategy Review
Clear, plain-English monthly reports covering ROAS, CPA, impression share, Quality Score trends and a concrete plan for the following month.
From Free Audit
to Live Campaigns
We move fast. Most clients are fully set up and live within 5–7 business days of onboarding — with a clear strategy, clean account structure and tracking in place from day one.
Free Account Audit
Jax reviews your existing Google Ads account — or your business and goals if you're starting fresh. You'll get an honest assessment of what's working, what's broken and where the biggest opportunity is.
Strategy & Keyword Plan
We build a tailored keyword strategy, campaign structure, bidding approach and budget recommendation based on your industry, competition and goals — before spending a dollar.
Build, Track & Launch
We set up the full account structure, write all ads, configure conversion tracking and launch. Most campaigns go live within 5–7 business days of onboarding approval.
Optimise & Scale
Daily monitoring, regular bid adjustments, ongoing A/B testing of ads and negative keyword refinement — every month getting more from the same budget.
Which Platform is Right for You?
Both platforms are powerful — but they work differently. Here's a simple breakdown to help you understand when each makes sense. (Many of our clients run both.)
Google Ads is stronger when…
There's existing search demand for your product or service
Meta Ads is stronger when…
You need to create demand or reach people who don't know they need you yet
Not sure which is right for your business? Jax will give you an honest recommendation on your free strategy call.
📅 Book a Free Strategy CallGoogle Ads — Answered Honestly
It depends on your industry, competition and goals. Some industries have very low cost-per-click (e.g. $0.80–$2) while others are highly competitive (e.g. $15–$40+ per click for legal or finance). During your free audit, we'll run a keyword analysis to give you a realistic budget recommendation for your specific niche — before you spend anything.
As a general guide, we recommend a minimum of $1,000–$1,500/month in ad spend to gather enough data to optimise effectively.
Unlike Meta Ads, Google Search campaigns can start delivering traffic from day one — because you're capturing existing demand rather than building it. That said, it takes 2–4 weeks of data collection and optimisation for campaigns to really hit their stride, and 4–8 weeks to see significant performance improvements as we refine match types, negatives and bids.
Yes — this is one of the most common scenarios we take on. The usual culprits are: broad match keywords eating budget on irrelevant searches, poor account structure, weak ad copy, broken conversion tracking and bad landing pages. We'll audit your account thoroughly and give you a clear picture of exactly what's wrong and what we'd change.
For eCommerce businesses, yes — almost always. Shopping ads show your product image, price and brand directly in search results and can appear alongside your Search ads, giving you more real estate on the page. Many of our eCommerce clients run both simultaneously and see Shopping deliver a significantly lower CPA than Search for the same product queries.
For most businesses, yes — they work best together. Google captures people who are already searching; Meta builds awareness with people who haven't searched yet. Running both creates a full-funnel approach: Meta warms audiences up, Google catches them when they're ready to act. We manage both and can advise on budget split based on your goals.
Contract length depends on the service and what you're trying to achieve. Paid ads and SEO engagements typically run on 3-month, 6-month or 12-month terms — it usually takes around 3 months for campaign work to fully materialise and produce its best results, so a proper commitment period is in everyone's interest.
Get in touch and Jax will give you a straight answer on what term makes sense for your situation.
Ready to Capture More of
the Demand That's Already There?
Start with a free, no-obligation audit of your Google Ads account — or a strategy call if you're starting fresh. Jax will tell you exactly what he'd do and why.