Get Found Organically.
Rank for What Matters.
On-page SEO that builds your organic presence alongside paid ads — so you're not 100% dependent on ad spend for traffic and leads. Keyword research, content optimisation, metadata and site structure done properly.
Paid Ads Bring Traffic Today.
SEO Builds the Foundation.
Paid ads are the fastest route to traffic and leads — but they stop the moment you stop spending. SEO builds an organic presence that compounds over time, reducing your reliance on ad spend as rankings improve.
The most effective digital strategies combine both: paid ads for immediate results, SEO for long-term sustainability.
What Ranking on Page 1 Actually Looks Like
On-Page SEO —
Done Properly, Not Half-Heartedly.
Our SEO service is focused exclusively on on-page optimisation — the elements on your site that signal relevance and quality to Google. Every recommendation is made by Jax personally, not generated by a tool and handed over unchecked.
SEO Audit & Baseline Report
A thorough review of your current site — identifying technical on-page issues, content gaps, cannibalisation, missing metadata and quick-win opportunities ranked by impact.
Keyword Research & Intent Mapping
Finding the exact terms your ideal customers type into Google — mapped by search volume, competition and commercial intent — then assigned strategically across your pages.
Title Tag & Meta Description Rewrites
Rewriting every page's title tag and meta description to improve click-through rate from search results, signal relevance to Google and reflect target keywords naturally.
Heading Structure Optimisation (H1–H3)
Restructuring page headings to create a clear, logical hierarchy that improves both Google's understanding of your content and your visitors' reading experience.
On-Page Content Optimisation
Optimising body copy to include target keywords naturally, improve topical depth and satisfy search intent — without keyword stuffing or sacrificing readability.
Image Alt Text & File Optimisation
Writing descriptive, keyword-informed alt text for images across your site — improving accessibility, Google Image search visibility and overall page relevance signals.
Internal Linking Strategy
Building a logical internal link structure that distributes page authority across your site, helps Google crawl it more effectively and keeps visitors engaged longer.
URL Structure & Site Architecture Review
Reviewing your URL slugs, page hierarchy and category structure for both SEO best practices and user experience — with clear recommendations for improvements.
Schema Markup Recommendations
Identifying where structured data (schema) can improve your search appearance — including rich snippets, FAQ schema, product schema and local business markup.
Progress Reporting & Rank Tracking
Regular reports on keyword ranking changes, organic traffic trends, click-through rate improvements and the specific on-page changes made each period.
Our SEO service is focused on on-page optimisation. We don't currently offer link building or deep technical SEO (site speed, crawl budget, Core Web Vitals) as standalone services. If your site has significant technical issues, we'll surface them in the audit and advise on next steps — we won't stay silent about problems outside our scope.
Before SEO vs After SEO —
A Real Comparison
From Audit to Rankings —
A Methodical Approach
SEO isn't magic — it's a structured, consistent process. We start with a full audit so we know exactly where you stand, then work through optimisations in priority order for the fastest impact.
SEO Audit & Baseline
We start with a full on-page audit of your site — identifying every issue affecting your rankings. You'll receive a clear report with issues ranked by impact, so you know exactly what we're fixing and why.
Keyword Research & Strategy
We map out the exact search terms your ideal customers use — filtered by commercial intent, search volume and competition — then create a keyword-to-page assignment plan.
On-Page Optimisation
Working through your site page by page — rewriting metadata, restructuring headings, optimising content, fixing alt text and improving internal links. We provide all recommended changes for your developer or implement directly.
Monitor, Report & Refine
We track keyword rankings, organic traffic and click-through rates on an ongoing basis — reporting on progress and making refinements as Google processes the changes and as new opportunities emerge.
SEO + Paid Ads —
The Full-Funnel Advantage
Paid ads and SEO aren't competing channels — they're most powerful when they work in parallel. Paid ads give you immediate, controllable traffic while you build authority. SEO reduces your cost-per-acquisition over time as organic rankings improve.
Many PPM clients run Meta or Google Ads with us while we simultaneously improve their organic visibility — creating a more resilient, diversified traffic strategy that isn't entirely dependent on ad spend.
View All Services →Paid ads fill the gap while SEO builds
SEO takes 3–6 months to show meaningful results. Paid ads deliver traffic from day one — keeping leads coming in while your organic rankings climb.
SEO data improves your paid strategy
High-performing organic keywords become the foundation for your paid campaigns — and vice versa. The data flows both ways.
Lower blended cost-per-acquisition over time
As organic traffic grows, your overall cost-per-lead decreases — even if your paid campaigns remain consistent. SEO compounds in ways paid ads can't.
Resilience against platform changes
Algorithm changes, rising CPCs or platform policy shifts affect paid-only strategies hard. A combined approach gives your business more stability.
SEO — Answered Honestly
On-page changes can begin to be reflected in Google's rankings within 4–12 weeks, depending on your site's current authority, the competitiveness of your target keywords and how frequently Google crawls your pages.
For newer sites or highly competitive niches, meaningful ranking improvements typically take 3–6 months. For established sites with existing authority, improvements can come faster. We're transparent about realistic timelines from the start — no overpromising.
Yes — and the two work better together than either does alone. Paid ads give you immediate, controllable traffic. SEO builds an organic presence that delivers traffic without ongoing ad spend. The most resilient digital strategies don't rely entirely on paid channels. Many of our clients run both simultaneously with great results.
On-page SEO covers the content and structure of your web pages — keywords, metadata, headings, internal links, image alt text and URL structure. This is what we specialise in.
Technical SEO covers the underlying infrastructure — site speed, Core Web Vitals, crawlability, indexability and mobile performance. While we identify technical issues in our audit, deep technical SEO remediation is outside our current scope. If significant technical issues exist, we'll tell you and recommend the right next step.
No — link building is not part of our current service offering. We focus exclusively on on-page optimisation, which we can do well and control entirely. Link building done poorly can actively harm your rankings; we'd rather be upfront about what we don't do than offer it badly.
Yes — we work with all major platforms including Shopify, WordPress, WooCommerce, Squarespace, Webflow and custom-built sites. For platforms where we can implement changes directly, we will. For others, we provide detailed written recommendations for your developer or web team to action.
Our SEO pricing is based on your site's size, complexity and scope of work. We don't publish fixed prices because a 10-page service website requires very different work to a 200-product eCommerce store. Get in touch and we'll provide a clear scope and quote after a brief discovery conversation — no obligation.
Ready to Start Ranking
for What Matters?
Start with a free SEO audit — Jax will review your site personally and tell you exactly what's holding your rankings back and what he'd fix first.