Stop Using AI Like a
Search Engine
Most people use ChatGPT and Claude like a fancy Google search and get mediocre results. This course teaches you how to write prompts that actually work — unlocking hours of saved time, sharper output and a real competitive edge across marketing, operations and strategy.
Everyone Has Access to AI.
Not Everyone Gets Results.
The gap between people getting mediocre AI output and people getting genuinely useful, high-quality work comes down to one thing: how well they write their prompts. The tool is the same. The prompts are different.
This course teaches you to write prompts that give AI the context, constraints and instructions it needs to produce output you'd actually use — for marketing copy, business documents, strategy work and more.
Unlike most software skills, better prompting makes every AI tool you use more powerful — and the techniques you learn today will apply to every new AI tool that comes out.
Right for You If…
You're a business owner using AI sporadically
You've tried ChatGPT a few times, been unimpressed and mostly gone back to doing things manually. This course will change that — you'll leave with a prompt library built for your specific business.
You're a marketer who wants sharper AI output
You use AI for copy and content but the results are hit-and-miss. You know there must be a better way — and there is. Structured prompting turns AI into a reliable first-draft machine, not a coin flip.
You're a team leader who wants everyone upskilled
AI is already being used inconsistently across your team. You want everyone working from the same framework — writing better prompts, producing better output, saving hours across the business.
What You'll Learn —
Module by Module
Seven structured modules covering everything from how AI language models process instructions to advanced techniques like chain-of-thought prompting, persona setting and building a personal prompt library for your business.
📄 Request Full SyllabusHow AI Language Models Actually Work
What's happening under the hood
The Anatomy of a High-Performance Prompt
The six elements that change everything
AI for Marketing & Advertising
Copy, content and creative at speed
AI for Business Operations
Work smarter, not just faster
Advanced Prompting Techniques
Chain-of-thought, few-shot & more
AI for Strategy & Decision-Making
Think bigger with AI as a thought partner
Build Your Personal Prompt Library
Leave with tools you'll use every day
Real Applications,
Not Hypothetical Demos
Ad & Marketing Copy
Draft high-quality ad copy, email campaigns, landing page text and social captions in a fraction of the time.
Client & Business Communications
Draft proposals, follow-ups, client updates and internal comms that sound human and get responses.
SOPs & Documentation
Turn rough notes into polished process documents, onboarding guides and training materials fast.
Strategy & Research
Use AI as a thought partner — to stress-test ideas, research competitors and build out plans faster.
Content & SEO
Produce blogs, FAQs and website copy that's actually useful — not generic filler that reads like it was written by a robot.
Reporting & Analysis
Turn raw data and messy notes into clear, structured reports your team or clients can actually read and act on.
Online Course or Live Workshop —
You Choose.
Online Course
Work through all 7 modules at your own pace — and leave with a fully built personal prompt library and 40+ ready-to-use prompts categorised for marketing, operations and strategy.
Live Workshop
A hands-on, interactive session delivered by Jax — building prompts live, workshopping real business scenarios and leaving with a personal prompt library built during the session itself.
Taught by Someone Who Uses
AI Across Real Campaigns Daily
This isn't a course built by an AI researcher or a tech blogger. Jax uses AI prompting daily — for ad copy, client communications, reporting, strategy documents and more — across active campaigns for real businesses.
The techniques in this course are the ones that actually save time and produce better output in a real business environment. Not academic exercises. Not impressive-sounding jargon. Just the prompting skills that make a practical difference.
Read More About Jax →Used Daily on Real Client Work
Every technique in this course is something Jax uses on live campaigns — for ad copy, reporting, strategy and client comms across 800+ businesses managed.
Professional Training Background
Jax trained advertisers at Meta and TikTok — so the teaching is structured, clear and built to transfer skills that stick, not just impress in a demo.
Always Current
AI tools evolve fast. Because Jax uses them daily, the course reflects what's working right now — not a snapshot from 18 months ago when the tool landscape was completely different.
Business-First, Not Tech-First
Every lesson is framed around business outcomes — saving time, producing better work, making better decisions. Not around the technology itself.
Answered Honestly
None whatsoever. This course has nothing to do with coding, APIs or AI development. It's about how you communicate with AI tools in plain language. If you can write a sentence, you can learn to prompt well. The only tool you need access to is a ChatGPT or Claude account — both have free tiers.
The principles taught in this course apply to all major AI language models — ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google) and others. While examples are primarily shown in ChatGPT and Claude, the prompting techniques are platform-agnostic. A good prompt works well across all of them.
Almost certainly yes. Most people who use ChatGPT regularly are using it at about 20% of its potential. The gap isn't the tool — it's the prompting approach. Modules 2 and 5 in particular (prompt anatomy and advanced techniques) will change how you work with AI even if you've been using it for months.
A personal prompt library built for your specific business and role — plus 40+ categorised starter prompts across marketing, operations and strategy. You'll also have a marketing prompt pack (20+ ready-to-use prompts for ad copy, emails and content) and a business operations prompt pack. These are immediately usable, not theoretical frameworks.
Yes — team and corporate sessions are a popular format for this course in particular, because AI prompting is most powerful when everyone in a team is using a consistent framework. Sessions can be customised to your team's specific use cases, industry and platforms. Available virtually or in-person across Australia, Singapore and Malaysia.
Pricing varies by format (online vs live workshop) and delivery scope. Get in touch via WhatsApp and Jax will give you a clear quote — no pressure, just a straight answer.
More Training From Jax
Facebook & Instagram Ads Training
Learn Meta Ads from someone who trained Meta advertisers from inside the platform — 8 structured modules covering campaign building, targeting, creative and scaling.
View Course →Google Ads Training
Search, Shopping and Display campaigns — keyword strategy, conversion tracking, Merchant Centre and bidding covered in full.
View Course →All Training Programmes
View all three courses side by side — including format options, who each course suits and how to bundle them for a full team upskill.
View All Training →Ready to Get Genuinely
Useful Output from AI?
Message Jax on WhatsApp to ask about format options, pricing and availability. Straight conversation, no hard sell.