Everything You Need to
Grow With Paid Media

There's no universal answer — it depends on your product price point, margins and goals. As a general guide, we typically recommend a minimum of $1,500–$2,000/month in ad spend to gather enough data to optimise effectively. We'll advise on an appropriate budget during your free strategy call.

Meta's algorithm typically needs 7–14 days in a learning phase before campaigns stabilise. Most clients begin seeing meaningful data and early results within the first 2–4 weeks. Significant optimisation and scaling usually happens from week 4–8 onwards. We set realistic expectations from day one — no overpromising.

We handle all copy and provide detailed creative briefs and direction. For images and video, we work best when clients can supply raw assets (product photos, lifestyle imagery, video footage). We can also advise on what types of creative perform best for your niche — and connect you with trusted creative partners if needed.

Jax worked inside Meta — giving PPM a genuine insider understanding of how the platform's algorithm works, what the platform rewards and how to navigate changes in the ad ecosystem. Combine that with hands-on management of $1M+ in ad spend across 800+ businesses, and you get strategy grounded in real platform knowledge — not just surface-level best practices.

Google Search ads are text-based ads that appear in search results when someone types a keyword. Google Shopping ads display your product image, price and store name — ideal for eCommerce. Many of our clients run both simultaneously for maximum visibility. We'll recommend the right mix for your business.

Competitiveness varies significantly by industry, location and keywords. During your free audit, we'll run a keyword analysis to assess search volumes, competition levels and estimated cost-per-click for your specific niche — so you go in with a clear picture before spending a dollar.

Absolutely — this is one of the most common situations we take on. Poor campaign structure, broad match keywords, bad landing pages and incorrect conversion tracking are the usual culprits. We'll do a thorough audit first and give you an honest assessment of what's wrong and how we'd fix it.

Yes. While Search and Shopping are typically our starting point, we also manage Display campaigns for remarketing and brand awareness, and can incorporate YouTube ads into a broader Google strategy where it makes sense for your goals and budget.

On-page SEO changes can take anywhere from 4–12 weeks to be reflected in Google's rankings, depending on your site's authority, competition and how frequently Google crawls your pages. SEO is a long-term investment — the results compound over time and reduce your reliance on paid traffic.

Yes — they complement each other. Paid ads give you immediate traffic while SEO builds your organic presence over time. Many of our clients run Meta or Google Ads with us while we also improve their organic visibility — so they're not 100% dependent on ad spend for traffic and leads.

Our core SEO service focuses on on-page optimisation — content, structure, metadata and keyword mapping. We don't currently offer link building or deep technical SEO as standalone services. If your site has significant technical issues, we'll identify them in the audit and advise on next steps.

Our training is designed for business owners who want to run their own ads, marketing managers looking to level up their skills, and corporate teams who need structured, practical training. No prior advertising experience is required — Jax teaches from the ground up in plain English.

The online course is self-paced — you go through the content in your own time, with recorded lessons you can revisit. The live workshop is a structured session delivered by Jax in real time, either virtually or in person, with Q&A and the ability to work through your specific account live.

Yes — corporate team training is one of our most popular formats. Whether you have 3 people or 30, we can tailor the content and delivery to your team's current skill level, platform focus and business context. Get in touch to discuss a custom corporate package.

Not at all. This course is built specifically for non-technical people — business owners, marketers and entrepreneurs who want to use AI as a practical business tool, not developers or data scientists. If you can type a message, you can master AI prompting.

We primarily teach prompting principles using ChatGPT and Claude, with examples across both. The prompting frameworks and techniques taught are transferable across all major AI tools — so you're not locked into any single platform.

Yes — especially for the live workshop format. We can tailor examples, exercises and the prompt library to your specific industry, team roles and use cases. This makes the training immediately applicable from day one rather than generic.